When I first started out in business (12 years ago), I found that figuring out your ideal client seemed complex and complicated and it really doesn’t need to be. I figured out a way for it to be super, super simple.
So I’m going to take you through basically three steps. But the first thing I want you to know is that your ideal client is a reflection of you. It’s a slightly different perspective to the traditional route in which you have to get into the heads of other people or invent a character. I find it’s much easier to look to ourselves for the answers.
Okay. So I’m going to take you through that process of how I’ve managed to uncover that for myself and make it super, super, super easy. And you know, when I talk about your ideal client being a reflection of you – the people that you really want to work with or the people that you want to buy your products, they’re people like you, right? So they’re people that resonate with you on a soul level.
What better way to figure out your ideal client then to ask yourself the questions. So question number one is:
What were your frustrations when you created your product, your program, or your service?
What were you experiencing?
What led you to want to do this or to create this?
That’s the first question. Figuring that out, writing that down.
The frustrations that you experienced will be the same frustrations that other people are experiencing in that area. So for me, everything I’m teaching you now was once a frustration for me. It was really frustrating that I was told I had to try and get into the heads of other people and I just wanted to figure out an easier way.
So me delivering this to you is me giving you the solution I found to that.
What solutions did you find along the way?
These solutions are going to be what you deliver to your customers, to your audience, to your clients. And I want you to think about what worked for you, what were those things?
These are the things that are going to create your content or it’s going to be the thing that creates your product or it’s going to be the thing that creates the content in your program.
The third step is results.
What results did you gain from your solution?
Using this process I was able to attract clients I love to work with and who love to work with me. And that’s what I want you to be able to do as well. So I really want you to think about the result.
But on a bigger scale when figuring it out, what are you interested in? What do you spend the most time looking at research and what are you good at?
Initially I didn’t start out as a business coach and I moved that way because it’s a massive interest for me. So your interests are another factor to take into consideration.
What do you have experience in? Look at the results you were able to get from everything you did along the way.
So all those solutions that you found you need to be thinking about.
Where were you hanging out on social media, what kind of things did you do in order to get your result?
The results are the thing that you’re going to sell in your marketing. The solution is going to be the content, the product – that’s what’s going to make up the steps. Your prior frustrations are going to be the bit where you emotionally connect and resonate with people. So once you are able to identify all of that about yourself there you’ve got your ideal client.
It is that simple guys. It’s so, so, so simple. It doesn’t need to be any more complicated than that. You know, at the end of the day, I was an entrepreneur struggling to start up my business at one point and now I’m helping you guys who are also entrepreneurs starting up business too to simplify things for you.
So there is my ideal client. And within that there are other elements. I love fitness, I love all sorts of different things that I talk about. And I talk about the fact that business affects life and life affects business. And so I will share lots of my different personal sides of me on social media (however I always keep it relevant and link it back to business).
When I coach people, I’m really coaching people as a whole person. So yes, we’re building a business, but that means that I’m helping them deal with life stuff as well because life affects business. Business affects life. So that’s how deep you can get in figuring out your ideal client when you really look within and ask yourself the questions.
Love to you all!
If you’re struggling to gain clients and want a simple, step by step organic business model to follow, Simple Startup Success Premium is open for enrolment: https://coreofsteelcoaching.com/work-with-me/