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ATTention grabbing headlines!
An attention grabbing headline creates curiosity and entices people to want to know more. It’s the epicentre of the information.
The idea with the headline is to make your audience want to read or listen to the first paragraph!
Keep it simple!
Avoid jargon words, use your audiences language and keep it clear and simple rather than cryptic.
Stand out > Epicentre > The big bang
My example –